Italy 1924 Victor Emmanuel III 'Advertising' Stamp
Italy · 1924 · 50c
This stamp features a portrait of King Victor Emmanuel III, framed by an ornate design. It is part of a series of 'advertising' postage stamps, where the main stamp design is surrounded by a larger border (selvedge) containing a commercial advertisement, in this case for the company 'Società Prodotti Brioschi'. The stamp itself was valid for postage, while the attached advertisement served as a revenue source.
Issued during the early years of Mussolini's Fascist government, these advertising stamps were an innovative but short-lived experiment in raising postal revenue by selling ad space directly on the stamp sheet.
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View on Wikimedia CommonsEstimated Values by Condition
Perfectly centered, fresh, no faults
Well centered, fresh colors
Nicely centered, minor flaws
Average centering, acceptable
Off-center or visible wear
Prices are approximate market estimates for educational purposes. Actual values depend on specific factors including cancel type, margins, and provenance.
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