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uncommon1900-1945

Italy 1924 Victor Emmanuel III 'Advertising' Stamp

Italy · 1924 · 50c

This stamp features a portrait of King Victor Emmanuel III, framed by an ornate design. It is part of a series of 'advertising' postage stamps, where the main stamp design is surrounded by a larger border (selvedge) containing a commercial advertisement, in this case for the company 'Società Prodotti Brioschi'. The stamp itself was valid for postage, while the attached advertisement served as a revenue source.

Issued during the early years of Mussolini's Fascist government, these advertising stamps were an innovative but short-lived experiment in raising postal revenue by selling ad space directly on the stamp sheet.

Printing Method

Typography

Catalog Numbers

sgE155
scottRA24
michelA24

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Estimated Values by Condition

Superb(S)

Perfectly centered, fresh, no faults

$25
Extremely Fine(XF)

Well centered, fresh colors

$15
Very Fine(VF)

Nicely centered, minor flaws

$8
Fine(F)

Average centering, acceptable

$4
Good(G)

Off-center or visible wear

$1

Prices are approximate market estimates for educational purposes. Actual values depend on specific factors including cancel type, margins, and provenance.