Switzerland 1970 Pro Juventute: Alpine Primrose

Switzerland · 1970 · 30+10c

This semi-postal stamp features a stylized depiction of an Alpine Primrose (Primula auricula), a flower native to the Swiss Alps. The design is part of the annual Pro Juventute series, which raises funds for youth welfare programs in Switzerland. The stamp's clean, modern graphic style is characteristic of Swiss design from this period.

Issued annually since 1912, the Pro Juventute stamps are a long-standing Swiss tradition, with the surtax on each stamp directly supporting children's and youth charities across the country.